Mikkeller and Warner Bros Consumer Products launch three new Game of Thrones-inspired beers

On the occasion of Game of Thrones’ 10-year anniversary this spring, Danish brewery Mikkeller and Warner Bros Consumer Products (WBCP) came together to launch the exclusive ‘Iron Anniversary IPA’. Now the brewery and WBCP are ready with a series of three new beers that pay homage to the characters and the long winters in the series’ icy north.

Night King Double IPA, Ghost Visions Lager and Castle Black Stout celebrate and pay tribute to the snow-capped North, from the world-famous HBO series Game of Thrones. The beers are based on the common theme ‘Winter is Here’ and are based on central places and characters from the series’ universe.

“As the beers are launched right up to winter, and winter plays a significant role in Game of Thrones, it made sense to find inspiration for the beers in Westeros’s frozen, dark world,” says Mikkel Bjergsø, founder and creative director of Mikkeller.

Based on the winter theme, Mikkeller’s team developed beer styles that support the series’ imaginative stories: Night King (8% vol), inspired by the fearsome army commander of the White Walkers, is a fruity New England double IPA; Ghost Visions (4.5% vol), an homage to Jon Snow’s faithful direwolf, is a clean, light and fresh lager, while Castle Black is a bourbon barrel aged imperial oatmeal stout (11.3% vol) that celebrates the bastion of The Night’s Watch, the army protects the Seven Kingdoms from all threats from the cold North.

The three new Game of Thrones inspired beers are out now in major markets including Sweden, the UK, US, France, Italy, Germany, Ireland and South Korea, and through Mikkeller’s webshop: https://shop.mikkeller.dk

Exclusive merchandise and gift sets will be available in Mikkeller’s webshop and exclusive limited gift packs can be purchased in selected retail stores in Denmark, the US and UK.

Mikkeller was founded by a beer-loving Danish math- and physics teacher, who started experimenting with hops, malt and yeast in his small kitchen in Copenhagen; today he exports his craft beer to 50 countries. A key element of Mikkeller’s brand is collaboration. Previous partnerships include David Lynch, B&O, The Danish Refugee Council, Rick Astley, Scandinavian Airlines, Noma, El Cellar de can Roca, Weingut Meierer, Burger King and more.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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