The French animation studio Millimages has partnered with the Paris Aquarium to bring the popular character Molang to a special exhibition that will educate children on how to preserve the oceans from plastic pollution.
The exhibition will run from January 11 until March 9 this year and will feature both Molang and his best friend Piu Piu throughout the venue. The aquarium will be re-branded with Molang wall graphics, ticket counters, boutiques, screens, TV, flyers and a photobooth.
A new live show – targeting children aged three years and above – will aim to show children the right actions to take to preserve the oceans. In addition, every weekend and through the school holidays, Molang will appear at the Aquarium for meet and greets with fans.
Lise Cosentino, director marketing and communication, Millimages, said: “We have been working on this collaboration for more than a year now. It has been a unique experience to customise three 500m² in the very heart of Paris with Molang. The Paris Aquarium is a popular family outing for Parisians and tourists.”
Children can also take part in creative workshops themed around the marine world with the characters including building their own mobiles featuring maritime motifs or colouring in the fish with Molang and Piu Piu.
Other activities will include a treasure hunt, while a dedicated app will be available during the exhibition featuring interactive games.
Ian Wickham, director, Licensing Link Europe, added: “We are delighted to see Molang and Piu Piu delivering a campaign such as this at the highly regarding Paris Aquarium. Part of the DNA of the show and interaction of the key characters focuses around happiness and mutual respect – which fits in perfectly with the education of young people to how to respect the oceans which, in turn, delivers a feeling of happiness that they are doing their bit in understanding how we can make positive differences.”
Special screenings of episodes of the TV series will also be broadcast in the Aquarium’s movie theatre.
The partnership will continue to build on the already high profile of Molang in France. Season four launched on PIWI+ (Canal+) in September 2019 and is broadcast every day.
TF1, meanwhile, is airing two episodes in a row every weekday, with season three having launched in November 2019. Molang is also available on Netflix.