Milo named Best Children’s Series at the British Animation Awards

Milo, the preschool TV series produced by Fourth Wall in association with DeAPlaneta Entertainment, has won the 2022 Best Children’s Series at the British Animation Awards. 

Since launching in the UK on Channel 5’s Milkshake!, Milo has enjoyed high ratings and is also available on the broadcaster’s on-demand platform My5.

The series has reached 1m kids aged between 4 and 15 and 3.3 million individuals aged 4+ in the UK. Overall, Milo achieved an average audience of 53k and a 17% share. Milo already has more than 4 million views on its official YouTube channel.

The series is also broadcast in Poland (MiniMini+), Italy (DeAJunior), Australia (ABC Kids) and Hungary (MTVA). The show continues to expand across the globe and will launch in China (Senyu) shortly.

Next spring, Milo will land in Latin America (Cartoonito & HBO Max), Finland (YLE), Spain (Clan), Poland (Pulse TV) and the Czech Republic (Česká televise). The series will also receive its free TV launch in Italy (Rai Yoyo) and Sweden (SVT) this summer.

In late March and early April, Milo will be featured alongside other properties at the Bologna Licensing Trade Fair (21-24 March 2022, Bologna), Miptv (4-6 April 2022, Cannes) and Cobrandz (7-8 April 2022, Paris).

Milo (52 x 11′ episodes) is bright, colourful and brings a contemporary graphic style to the small screen. Together with his best friends Lofty and Lark, Milo uses role-play to explore the wonderful world of vocations, from doctors and mechanics to hairdressers, chefs and postal workers, introducing preschoolers to a variety of professions in a positive and entertaining way.

DeAPlaneta Entertainment holds and manages worldwide consumer product rights to the series and is working with Lisle Licensing in the UK to build a strong brand presence and licensing programme.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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