Mind Candy is ramping up its World of Warriors marketing campaign from next week until the end of July 2015.
The objective of the campaign is to build awareness and educate boys and gamers about the World of Warriors app and backstory to drive downloads and brand engagement.
Campaign highlights include heavyweight TV, cinema and YouTube advertising, as well as strong takeover at retail, starting with Topps trading cards from April 9th.
The TV spot will air from March 12th 2015 until July and will be featured over 7,000 times across Cartoon Network, Disney XD, Citv and many more.
Cinema advertising will hit 700 UK screens and YouTube will achieve over two million impressions on targeted channels.