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Microsoft, NetEase and Mojang are teaming up to develop PC and mobile versions of the game.

Minecraft set to launch in China

Chinese software publisher NetEase has announced a new deal with Microsoft, which will see its game Minecraft head to China.

The five-year agreement will see Mojang develop PC and mobile versions of the game, which have been tailored specifically for the Chinese market.

"We’ll always embrace opportunities to bring Minecraft to new players around the world, widening our community, and giving us a new perspective on our game," said Jonas Martensson, CEO of Mojang.

"NetEase understands our long-term vision for Minecraft and supports Mojang’s ideals, so we’re delighted to have them on board. We look forward to welcoming China’s builders and adventurers to the world of Minecraft."

William Ding, CEO and founder of NetEase, added: “We are excited to bring Minecraft to Chinese audiences, and expect our large online community to embrace this preeminent game.

“With our deep understanding of the Chinese market and our ability to successfully launch world-renowned online and mobile games, we offer a strong platform for the introduction of Minecraft to China’s vast user base. We believe this cooperation could leverage the strengths of both Mojang and NetEase, as well as provide the world’s largest audience with a superior user experience."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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