Brand & Deliver has signed deals with Dunkin’ Donuts, Minicabit, Northern Rail and South West Trains to support the launch of Ghostbusters on DVD and Blu-ray for Sony Pictures Home Entertainment.
The campaign, running until the end of November, will see Ghostbuster themed donuts at participating Dunkin’ Donuts restaurants in the UK alongside a point-of-sale promotion and a competition on digital channels inviting customers to guess the flavour of the Ghostbusters Slimer Donut.
Northern Rail is offering a holiday to New York through on station posters alongside website and social media promotion while a competition microsite will be promoted on South West Trains’ digital channels, including the on-train and on-station wifi landing pages.
In an experiential activation for Halloween, customers of Minicabit were offered the chance to be picked up in the Ghostbusters Ecto-1 vehicle in place of their usual cab booking and taken to a famous Halloween-themed London attraction.
“Ghostbusters is an iconic franchise with multi-generational appeal," said Richard Barnes, partnerships director at entertainment marketing specialists Brand & Deliver.
"These brands have tapped into the movie’s feel good factor with memorable partnerships that will ensure the DVD is on every Christmas wish list.”
John Biggin, head of PR and promotions at Sony Pictures Home Entertainment, added: “These partnerships are vast in scale, geographical reach and fun factor, giving us a powerful platform to promote the home entertainment release across multiple touchpoints."