Kids' app brand founder wants to launch toys, books, trading cards and apparel.

MinoMonsters plots licensing push

The founder of growing app game brand MinoMonsters says the company’s focus is now to ‘move quickly into licensing and merchandising’.

TechCrunch reports that Josh Buckley expects the firm to launch toys, books, trading cards and apparel.

MinoMonsters also wants to make the jump into TV and film, and has signed with Hollywood agency William Morris to do so. A book deal is also in place though WME.

MinoMonsters allows players to collect, train and fight monsters. The app now has 2.5 million downloads, having added one million players since the end of September.

Revenue is now "in the millions", having increased 1,000 per cent since December, claims Buckley.

MinoMonsters has raised $2 million in funding and now says it wants ‘to become an entertainment company’ like Disney.

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