miPR group has confirmed a joint venture with media buying and planning agency, Hint Media in association with Weird Lime, a new media and digital agency.
The new venture will offer a complete communications solution encompassing PR, events, marketing, media buying, digital, online, TV, web design, POS, press, app development and creative services.
"Our joint venture with Hint Media is an exciting step for miPR Group," said MD Kirsty Barr. "There are strong synergies between the agencies in terms of approach and strategy, plus our individual strengths and specialisms complement each other.
"The relationship allows the new venture to provide a one-stop shop for clients, delivering all their marketing needs from one hub, making budgets stretch further and providing clients with the convenience of working with one team."
Sarah Gough, head of marketing at Weird Lime, added: "Joining forces with miPR group is very exciting. We have a solid base of clients outside of the toy and licensing industries, offering TV and media buying, digital and app development, marketing services, creative and printing, which we believe – with the support and talents of the miPR team – we can collaborate on a 360 offering to the multiple industries and beyond with a totally unique offering which is missing in the industry at present and brands need."
The respective businesses will continue to operate separately from their existing locations in Great Missenden and Leicester.