Miraculous Ladybug to star in Golden Days at El Corte Inglés

Planeta Junior has signed a new partnership agreement with Spanish department store El Corte Inglés for Miraculous Ladybug to star in the Golden Days campaign, taking girl empowerment and adventurous spirit into the chain’s stores throughout Spain.

Miraculous Ladybug will also have a visual presence with dedicated brand areas at all El Corte Ingles department stores. These spaces will measure 8m x 8m and be dedicated exclusively to the superheroine, featuring all product categories and a big photocall opportunity allowing young members of the family to have their photo taken with their favourite characters.

On this occasion, the promotion will also cover all 42 Hipercor stores, where Miraculous Ladybug will have a header in every toy section. At stores in Madrid, three special Transformation Magic events will allow children to have their faces painted like Ladybug or Cat Noir, so that they can have their photos taken as the stars of the series at a photocall.

Customers who spend over €15 on Miraculous Ladybug merchandise will receive a free copy of the official series magazine.

Miraculous Ladybug will also be featured in El Corte Inglés digital communications and social networks as well as on their official website. The chain’s Facebook page will host a special competition inviting children to win exclusive Stormy Weather dolls, before master toy license holder Bandai releases them onto the market.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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