Miraculous lands slate of new consumer products partners and Disney Channel US broadcast

ZAG is seeing demand for Miraculous – Tales of Ladybug and Cat Noir continuing to grow across the US as the studio details its latest raft of licensing partners, as well as a new broadcast deal with Disney Channel US for seasons four and five of the series.

Newly signed partners for the hit IP include Crayola who has joined for branded colour and activity books, Fast Forward for kids backpacks and lunch bags, Kids Designs for youth electronics such as headphones and microphones, Komar Kids for sleepwear, and Peachtree Playthings for crafts and activities.

This roster is joined by further US partners including Galerie for seasonal and everyday chocolate and confectionery, Inkology for stationary and activity products, Trends International for posters and stickers, and Card.com for branded debit and credit cards.

Additional partners for online retail sales are Mighty Mojo Toys for party goods and supplies and All About Vibe for sublimated pillows.

Meanwhile, Disney Channel US has confirmed that it will pick up the latest two seasons, joining Disney Channels in multiple territories around the world as previously announced.  The US broadcaster will be debuting season four in summer 2021.  

Miraculous – Tales of Ladybug & Cat Noir is also available globally on Netflix (excluding Asia and Brazil), with Netflix US streaming seasons one through three. According to Parrot Analytics, Miraculous is the number one in demand show for kids on Netflix in the US for the period January 1 to February 28.

“We’re thankful to all of our partners, including our trusted broadcasters and streamers who make Miraculous easily accessible to our passionate fans, and our consumer products licensees and retailers who provide multiple ways for fans to engage with the brand,” said Jeremy Zag, founder, ZAG.

“The new Miraculous toy line from Playmates Toys and ZAG Labs that launched on March 21 sold out within hours at Target.com, Walmart.com, and Kohls.com, and we have many new initiatives in the works that we’ll be announcing in the coming weeks and months and cannot wait to be able to share the news.”

 The new agreements coincide with the March 21 Miraculous toy launch from Playmates Toys and ZAG Labs at Walmart.com, Target.com, Kohls.com, with Amazon.com launching on April 15.

Other products hitting retail shelves this year include leveled readers and chapter books from Little, Brown Books for Young Readers (LBYR), a division of the Hachette Book Group; costumes and accessories for wholesale retailers fromInSpirit Designs,a division of lifestyle retailer Spencer Spirit Holdings that owns and operates Spencer’s and Spirit Halloween (Miraculous is the company’s number one girls costume at their owned and operated retail locations); bedding and décor from Jay Franco; underwear from Handcraft Manufacturing; and Bentex Apparel Group for sportswear, tees and sleepwear.

Also coming up in 2021 is the theatrical $100M+ movie, Miraculous Ladybug And Cat Noir ‘The Awakening,’ which begins to roll out holiday 2021 and spring 2022.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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