Miraculous ‘shows all signs of a hit’ on Roblox as gameplay exceeds 100 million

ZAG Games’ video game title, Miraculous RP: Quests of Ladybug and Cat Noir is showing ‘all signs of an international hit’ having surpassed 100 million visits in seven weeks, and 88 per cent player approval rating, and more than one million daily active users within its first week on the Roblox platform.

Released on May 4th this year, Miraculous RP: Quests of Ladybug and Cat Noir is a role play game based on the animated series Miraculous – Tales of Ladybug and Cat Noir, and the first game based on a TV series to be developed on the Roblox platform.

Already a global animation hit, the game appears to have translated its success to the gaming sphere. Within its first week of beta-testing, the game had secured a rolling seven-day average of 1.2 million users, representing almost three per cent of Roblox platform’s global daily active user base.

Due to the high number of plays within a short timeframe, Roblox’s indexes started including the game in the “Popular” category within 48 hours and the “Up and Coming” category within 72 hours. The game has since been the subject of a number of positive reviews from influencers and players across platforms such as YouTube, Instagram, Twitch, Discord, and TikTok.

“Fans of the famous Ladybug and Cat Noir characters were highly engaged during the development of the game’s play tests, providing feedback on ideas, design concepts and more,” said Elinor Schops, VP of ZAG Games and Interactive Experiences.

“When the fans discovered the beta release, they quickly started playing and we are thrilled that our first game on Roblox has been so widely and quickly embraced.”

In Miraculous RP: Quests of Ladybug & Cat Noir, players are transported to Miraculous Paris. There they can role play characters from the show, recreate their favorite moments, hang out with friends, explore the city, play mini-games, defeat villains, and even create their own Miraculous superhero.

“Never did we anticipate such viral success during our Beta testing mode. We are humbled by how the game has been received by the community on Roblox and how players are using their voices to promote it across many platforms,” said Anat Shperling, CEO of Toya, the female-led, Tel-Aviv based studio and partner or ZAG Games on the project.

“This resonance represents tremendous validation for Toya’s mission and approach to creating on the platform – with inclusivity and a commitment to developing strong and diverse characters that serve as role models for girls, boys, and young adults to play with.”

The launch of the Roblox game coincides with the debut of ZAG’s second big-budget animated movie, Miraculous World – Shanghai – Lady Dragon. Fans are also awaiting the launch of the theatrical feature, Ladybug & Cat Noir: Awakening(US$100M+ budget), which is planned for release worldwide in fall 2021 or first quarter of 2022.

Miraculous has grown its digital reach by 178 per cent over the course of the last year, and now attracts over 15 million subscribers across its nine official YouTube channels, currently available in eight languages. With a total 22 billion views, fans have collectively viewed more than 300 million hours of content.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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