Miraculous – Tales of Ladybug and Cat Noir passes $1bn in retail sales ahead of new movie

ZAG’s Miraculous – Tales of Ladybug and Cat Noir has surpassed $1bn in worldwide retail sales, a major new milestone for both the property and the team behind it who has this week detailed a new roster of US licensees for the brand.

The news arrives in the lead up to the release of the $100m theatrical feature film based on the Miraculous IP, and follows the roll out of Season Four of the animated series created by ZAG and co-produced with ON kids and family.

“Since launching the Miraculous™ – Tales of Ladybug & Cat Noir brand at retail, Miraculous branded merchandise from over 300 licensing partners is currently available at major retailers and online in virtually every territory around the world across multiple categories,” commented Jeremy Zag, Founder and CEO, ZAG.

“We are grateful for the support of our content partners, licensees and retailers around the globe, and of course our millions of fans who have embraced the adventures of our heroes, Ladybug and Cat Noir. We have more exciting escapades yet to come and I can’t wait to share the news of an upcoming series that is sure to be embraced by our Miraculous fans.”

With continued demand for the Miraculous brand in the North American market, ZAG has signed over 50 new licensees in the past 12 months. Newly signed publishing agreements include Little Bee (Activity Formats) and Bendon (Color and Activity).  For fashion and accessories, new partners include HER (hair accessories and jewelry), Jacmel (jewelry), Accutime (watches and clocks), Jerry Leigh of California (girls’ apparel), SG Companies (seasonal footwear), and Heys International (luggage).

For activities, partners include TCG (puzzle and games), Horizon (craft & activity), Lil’ Anglers (fishing gear), What Kids Want (outdoor and seasonal), and Toy Factory (amusement plush). Food and beverage partners include Crunch Pak (healthy snacking), Good to Grow (beverages), Ferrara (fruit snacks), Zak! Designs (hydration, food storage, tabletop), and Kernels (popcorn, Canada).

Additional partners include ASO (wound care and first aid); and SmileMakers (stickers for medical field). In Canada, Danawares is on board for accessories. The new deals come on the heels of the recently signed global deals with Swatch’s Flik Flak and Epopia, who join long-standing partners Ferrero and PEZ.

In spring 2021, ZAG introduced a new Miraculous toy line from ZAG Lab and Playmates in the US on the e-commerce platforms of Walmart, Target and Kohls, selling-out within just a few hours. This autumn, brick and mortar stores will be carrying the toy line.

Other products hitting retail shelves in the U.S. this year include leveled readers and chapter books from Little, Brown Books for Young Readers (LBYR), a division of the Hachette Book Group, costumes and accessories for wholesale retailers from InSpirit Designs, bedding from Jay Franco; underwear from Handcraft Manufacturing; and Bentex Apparel Group for sportswear, tees and sleepwear.

Miraculous – Tales of Ladybug & Cat Noir is available in over 120 territories across the globe.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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