Bulldog Licensing has signed a trio of new licensing partners in the form of Maad Toys, Gemma International and Rubies for Miraculous: Tales of Ladybug and Cat Noir.
The new deals will see Maad Toys produce colour-in backpacks, shoulder bags, handbags and purses, while Rubies is on board for dress-up, and Gemma International for greeting cards, gift packaging and partyware.
The new partners join a fast growing licensing programme. A toy range from Bandai has launched exclusively in Toys R Us before a high profile full market roll-out earlier this year. Other partners include Aykroyds/TDP (nightwear and underwear), Whitehouse Leisure (amusement plush), and Dreamtex for a range of bedding and homewares products.
“Miraculous is a truly beautiful show with engaging storylines that tap into the superhero phenomenon,” said Bulldog Group managing director, Rob Corney.
“This is reflected in a rapidly growing licensing programme that I’m sure we will be adding to again very soon.”
Miraculous will soon be making its debut on free-to-air powerhouse Pop, after becoming the number one show on Disney Channel UK.