Miraculous: Tales of Ladybug and Cat Noir scores new partners

Bulldog Licensing has signed a trio of new licensing partners in the form of Maad Toys, Gemma International and Rubies for Miraculous: Tales of Ladybug and Cat Noir.

The new deals will see Maad Toys produce colour-in backpacks, shoulder bags, handbags and purses, while Rubies is on board for dress-up, and Gemma International for greeting cards, gift packaging and partyware.

The new partners join a fast growing licensing programme. A toy range from Bandai has launched exclusively in Toys R Us before a high profile full market roll-out earlier this year. Other partners include Aykroyds/TDP (nightwear and underwear), Whitehouse Leisure (amusement plush), and Dreamtex for a range of bedding and homewares products.

“Miraculous is a truly beautiful show with engaging storylines that tap into the superhero phenomenon,” said Bulldog Group managing director, Rob Corney.

“This is reflected in a rapidly growing licensing programme that I’m sure we will be adding to again very soon.”

Miraculous will soon be making its debut on free-to-air powerhouse Pop, after becoming the number one show on Disney Channel UK.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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