Italian fashion brand Miss Sixty has given emoji its signature denim treatment in a new limited edition apparel collection.
The collection features some of the emoji brand’s best known digital icons across a line of denim and athleisure styles that include hoodies, tees, jeans, skirts and tracksuits.
The Miss Sixty x emoji line debuted in Asia, Italy and the UK at the start of 2019 and is now available at Miss Sixty retail locations worldwide and online.
Later this month, the collection will get an additional boost with a wide-reaching WeChat campaign across China.
“Miss Sixty is known for its innovative, energetic women’s fashions, and the emoji brand is all about expression, so this was a very natural alliance,” said Marco Hüsges, CEO and Founder, the emoji company.
“I think the collection really speaks for itself – it’s a perfect blend of fun and fashion.”