M&M’s partners with Camilla Stærk for 75th anniversary packaging

To mark the 75th anniversary of M&M’s, the brand has teamed up with fashion designer Camilla Stærk, for a new line of packaging.

The special designer packs will boast Stærk’s fashion designs, including animal print-inspired themes for M&M’s Milk Chocolate and Peanut.

"With all of our collaborations, we seek out partners we know our fans will love and be inspired by," said Tanya Berman, director of the M&M’s brand.

"We love how Camilla incorporated her signature style to reimagine these special bags of M&M’s."

Each pack will be available in Target stores nationwide from September 4th.

Camilla Stærk, founder and creative director of Stærk Collection, added: “The M&M’s collaboration is something completely different for me, and I loved every moment of the process.

"I welcomed the chance to apply what I do in fashion to create a strong design story for this exclusive packaging for the brand’s 75th anniversary."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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