Mobile games publisher Exient wants to be the go-to partner for IP owners

The independent mobile games publisher, Exient is looking to position itself as the go-to mobile games partner for IP owners in the games and entertainment space.

Headed up by Dave Hawkins, the firm has success over the last 12 months with the self-published Lemmings Puzzle Adventure. It had previously built its business providing work-for-hire services on IP such as FIFA, Angry Birds, F1, and more.

Earlier this year, the company unveiled a new corporate brand identity, bringing its Sad Puppy and Donut labels under its new Exient Publishing banner. It is now expanding its headcount across offices in the UK and Malta to support the development and publishing of self-funded mobile games based on IP from the worlds of games, TV, and entertainment.

Exient already has several titles lined up for 2021.

Donut Publishing will remain as a legal entity in the UK in order to service existing titles, however all new titles will be published through Exient Publishing going forward. In addition to development roles, the company is focusing its recruitment on marketing, user acquisition and community management to support its publishing activities.

“The success we’ve experienced with Lemmings Puzzle Adventure has given us the confidence to double down on our publishing activity, so bringing everything under a single Exient Publishing brand was the next logical step in our evolution,” said Exient COO Nusrat Shah.

“We have a pipeline of self-funded projects for 2021 based on really exciting IPs and we’re keen to work with IP holders and brands interested in taking their properties to mobile platforms.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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