Molang grows global reach with new licensing agents

The children’s animated series Molang is growing its international reach thanks to a swathe of new global licensing partners.

Developed by Millimages and based on popular characters from Hye-Ji Yoon, Molang – also known as The Happiness Series – is eyeing growth across a number of product categories in the US, Russia, Scandinavia and Israel.

Among the new licensing agents secured by Millimages is Licensing Works for North America, Licensing Link for the UK, O+Media for Russia and CIS, Word of Web for Scandinavia and Poland and Mediogen for Israel.

The new signings will now look to develop licensing programmes for Molang, adding to the stable of big name signings the property already enjoys.

Current first wave partners already include master toy lines from Jazwars and Tomy, Children’s Apparel Network for master apparel, Berkshire Fashions for winter and rain wear, Komar for sleepwear, Intimo for underwear, Jay Franco for bed and bath and Riley Blake for fabric and craft kits.

Molang has now been sold to over 150 countries and currently broadcasts on Disney Junior and on the Disney Junior block of the Disney Channel in the US.

A second season of the hit animated series is now in production.

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