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Molang moves into Primark

Molang licensed apparel in the form of adult tees from Poetic Brands is heading to Primark stores across the UK.

Created by a South Korean student Yoon Hye Ji, Molang – which means ‘super soft’ in Korean – is a happy, curious rabbit who lives with his friend, Piu Piu, a sensitive and shy little chick. The brand started on social media but soon became a global craze, leading to and an Emmy-nominated TV show that now screens every day on Cartoonito in the UK. The property also has a strong presence across social media and has a huge adult following.

The ladieswear items from Poetic Brands include a white T-shirt with a front and back print, and the pink T-shirt with embroidery detail.

“It’s great to see Poetic Brands developing this range as a fashion opportunity, as Molang is very much a lifestyle brand," said Ian Wickham at Licensing Link Europe, Molang’s licensing agent. "These T-shirts are incredibly cute and eye-catching, and Primark is the perfect partner to introduce them to the right audience by establishing first in Ladies Outerwear.” 

Elliott Matthews of Poetic Brands added: “Molang is a great design and is extremely popular, making the brand perfect for an apparel range. So we are very excited about the prospects for these T-shirts and are confident of a strong sales performance.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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