Bandai and SuperAwesome have teamed up to bring Monchhichi to life for fans of Tiny Pop in a website homepage takeover.
During September, visitors to the official Tiny Pop website will be introduced to a collection of Monchhichi dolls and will be invited to play the Monchhichi Match-Up game for a chance to win prizes.
Ten players who successfully complete all three levels in the time provided will win a Monchhichi Playhouse and two Monchhichi dolls. There is also a Spot the Difference competition challenging children to find the ten differences in a Monchhichi fairy tale scene, plus eight colouring sheets for them to download and print for more creative fun at home.
“We have worked hard to secure listings for Monchhichi this year and now we want to support our retailers with engaging marketing to help us find new fans and collectors,” commented Vicki Elmer, Bandai’s product manager for Monchhichi. “Working with SuperAwesome’s platform to access Tiny Pop was an obvious choice as its popular website enables us to communicate our message to both Mum and child. We absolutely love the wonderful homepage design and would like to thank SuperAwesome for the care they have taken to promote our Monchhichi brand in such an entertaining way.”
Lee Veitch, commercial director at SuperAwesome, added: “Our team fell in love with Monchhichi after receiving Bandai’s brief. The campaign is a great example of what our platform can deliver, providing Bandai with deep kids engagement across the web. It’s always a pleasure to work with Bandai and we are delighted that they once again chose the SuperAwesome platform to reach the kids audience with this important campaign.”
The Monchhichi Tiny Pop homepage takeover is now live and can be found here.