The European animated content producer and distributor, Mondo TV Group has detailed a major new strategic cooperation deal with the German kids and family entertainment company, Toon2Tango.
The alliance will focus on developing, producing and distributing unique programmes with a strong merchandise appeal. The partnership will aim to develop at least eight new animated TV series over the next four years, co-produced and distributed by both firms.
It will also target the international market, where Mondo TV’s main focus will be on Southern Europe and Asia. Toon2Tango will manage Northern and Central Europe and the English-speaking territories.
Distribution and licensing and merchandising rights will vary according to the territory, while the parties will cooperate on multi-territorial deals, but will operate independently in some countries according to their core market strengths.
Most importantly, the co-producers will co-own the underlying IP; Toon2Tango will be responsible for the brand identity of the shows.
This has been earmarked as an important development for both parties. It establishes Toon2Tango as a major force in children’s entertainment only a short while after its launch. For Mondo TV it continues the Group’s drive to develop high-quality partnerships with some of the finest talent the world has to offer. For both parties this is an opportunity to build new, high-quality and successful cross-media brands.
Ulli Stoef, CEO and executive producer of Toon2Tango, has been a major name in the international television and movie arena for over 30 years as CEO of companies such as Studio 100 Media, m4e AG, Tele Münchens’s CTM and Universal Studios CP Germany.
He has also gained fame as a producer of many highly successful IPs, including Mia And Me, Tip The Mouse, Wissper, How and Why TV and Tim Thaler to name only a few.
Matteo Corradi, managing director of Mondo TV, stated: “This is a very important alliance for the Group, helping us to build a stronger presence for Mondo in Northern Europe through a partnership with a notable new force in children’s and family entertainment led by an experienced and highly regarded industry figure.
“We are proud to be working with Mr Hans Ulrich Stoef, one of the most respected personalities in our industry, in his new venture. We look forward to a long and successful partnership.”
Stoef added: “We are extremely thrilled with this strategic partnership. Right from the start it offers Toon2Tango the opportunity to develop and produce a slate of projects which has solid financing via one of the leading producers and distributors in Europe.
“It is our utmost goal to produce world-class shows and films and thus build a strong portfolio of IP’s which will will travel through out the world. We look forward to announcing the first projects and productions very soon.”