Monkey grows licensing portfolio with apparel deals

Bulldog Licensing has secured two new licensing deals for the popular TV advert character, Monkey.

Aykroyds and Poeticgem have both signed with the licensing firm to produce a range of apparel featuring the character made famous by his double act with comedian Johnny Vegas.

Aykroyds will develop a line of nightwear, including pyjamas, onesies and dressing gowns, while Poeticgem will introduce a line of T-shirts for men and women.

“Everybody loves Monkey – his ads are some of the most popular on TV and this means the brand enjoys huge awareness,” said Bulldog Licensing MD, Rob Corney.

Monkey enjoys a big following from its target audience of 16 to 34 year olds and has helped PG Tips achieve more than 400,000 likes on Facebook.

The brand already has a strong presence in the apparel sector through a clothing line from BCI which has sold through high street stores including New Look and Next.

“Licensees have a fantastic platform and we are confident that both Aykroyds and Poeticgem wil enjoy considerable success with these new lines,” added Corney.

The latest licensees now join a burgeoning portfolio including Danilo for greetings and calendars, BB Designs for gift ranges and Roy Lowe and Sons for socks.