Monkey Music, a nationwide initiative offering music classes to pre-schoolers, is the latest brand to join Digital Giving’s fundraising T-Shirt Booth app.
Through the app, the brand will be helping to raise money for its chosen charity – Nordoff Robins – in its endeavours to support vulnerable children and adults through music therapy.
For every Monkey Music t-shirt purchased throughout the app, the firm will donate £2 to the organisation.
"Monkey Music customers love having fun with their children – and we can’t wait to see our t-shirts worn by little ones up on their feet and loving the music wherever they go," said Angie Coates, managing director and founder of Monkey Music.
"We are also really pleased to have found a simple app which allows parents to personalise these t-shirts and donate £2 to our chosen charity – Nordorff Robbins – every time they buy."
Susie Baxter, fundraising and marketing manager of Nordorff Robbins, added: "We are proud to be a charity partner for Monkey Music as they celebrate their 21st birthday in 2014.
"We hope all the little monkey families out there snap up our fab T-shirt Booth t-shirt to show their support for Nordorff Robbins’ work transforming the lives of vulnerable children and adults through music."
Grant Morgan of Digital Giving, concluded: "We love the fact that new technology can place the opportunity to donate right into the hands of parents who really want to make a difference."