The ghouls of Monster High took over YouTube yesterday as part of a new marketing drive for the brand.
Everyone who visited the YouTube homepage on March 25th will have had a glimpse of the new digital themed Monster High music video starring some of the world’s biggest YouTube influencers.
The takeover was live for 24 hours on the Wednesday which is YouTube’s peak day for visits.
From the March 26th, onwards this activity will be supported with a four week digital campaign to re-target the viewers who interacted with the YouTube takeover and deliver additional ‘creeptastic’ brand content to them.
Webisodes, character marathons and TV adverts will continue to deliver a whole new way to engage with the brand.