Moomins and Thunderbirds join Half Moon Bay’ growing licensing portfolio

Half Moon Bay has secured the licensing rights for both Moomin and Thunderbirds, adding the classic brands to its expanding gift and publishing portfolio here in the UK.

These are the latest additions to the firm’s broadening licensing slate that this year alone has seen 11 new additions including Disney’s Mary Poppins, JK Rowling’s Fantastic Beasts and Where to Find Them and Marvel’s Black Panther.

The launch will include some of Half Moon Bay’s most successful and well-known formats as well as a first look at its new gift books from its publishing imprint, Ice House Books.

Etta Saunders Bingham, head of licensing and product development, said: “Our mini hardback range features quirky and fun material that reflects popular culture and features some of the characters from our products ranges, as well as original artwork and genuine quotes from the license’s archives.”

The Moomin range will take original artwork from the Tove Jansson book and comic strip library, focusing on the characters and their quotes to create an illustrated range featuring stylised florals and on-trend rose gold detailing.

The range will nod to the environmentally aware aspect of the Moomins, with the inclusion of a rice husk Huskup travel mug and a bamboo lunch box, alongside notebooks, kitchen textiles and pin badges.

“together with the lovely Moomin Comfort Food cookbook full of tasty recipes launching in January, the range is perfect for some Moomin-style family fun in the kitchen,” said Saunders Bingham.

Caroline Mickler, UK licensing agent for Moomin, added: “I am delighted to be working with Half Moon Bay. Their design approach is spot on and they have produced a very appealing and commercial range of Moomin products that we believe will attract a wide audience.”

Meanwhile, the Thunderbirds collection features artwork and iconic vehicles and characters drawing on the nostalgia for the 1960s science fiction series. The Lady Penelope sub-range will include Lady Penelope’s Boss Lady Handbook and has been described as “perfect for classy women everywhere, offering pearls of wisdom to inspire and entertain.”

Steve Green, eVP Kids Content and Distribution at ITV Studios Global Entertainment, said: “Half Mon Bay has taken a fresh and fun approach to Thunderbirds, infusing this nostalgic brand with a contemporary feel that will appeal to fans old and new.” 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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