Moominvalley, the adaptation of Tove Jansson’s beloved Moomin stories, has been awarded ‘Best Animated Kids Programme’ at the fifth annual Content Innovation Awards in Cannes.
The Content Innovation Awards celebrate companies that are helping transform today’s global television industry. They are judged by a panel that includes the likes of Sumi Connock, creative director of formats at BBC Studios, Paul Robinson, CEO of Imira Entertainment, and Manori Ravindran, editor of TBI.
Marika Makaroff, CEO of Gutsy Animations and executive producer of Moominvalley, said: “The Gutsy Animations team approached this project with the ambition to create a world-class prime-time family drama which captured the spirit of Tove Jansson’s beautiful and complex stories.
“The first season of Moominvalley has been, and continues to be, immensely well received by audiences worldwide, and we’re thrilled to receive this acknowledgement from the industry.”
Moominvalley has so far been sold in over 25 countries. Award-winning entertainment distributor PGS has secured new leading broadcasters across 20 territories including NPO ZAPP (Netherlands), Czech TV (Czech Republic), and Puls TV (Poland). More broadcasters will be announced shortly.
In addition to the above deals brokered by PGS, PPW have acquired all rights to the first two series of Moominvalley in Mainland China, Taiwan, Hong Kong and Macau. PPW have sub licensed the rights to HK Television Entertainment Company for their ViuTV channel and associated VOD and mobile platforms with launch planned for December 2019.
Discussions are under way with other partners in China and Taiwan.
The first episodes from the series have also been licensed by Global Eagle to Finnair who will show in three language versions on all flights to/from Asia and USA and on selected European flights. Episodes are available from September 2019.
In Moomin’s home country of Finland, Moominvalley is in the process of being translated into the three indigenous languages of the Sámi people: the Northern Sámi, Inari Sámi and Skolt Sámi languages, following a motion put forward by the Sámi Parliament.
Similarly, a deal has been done with BBC ALBA for a Scottish Gaelic dubbed version of Moominvalley.
Marika Makaroff added: “The importance of inclusivity and of welcoming difference is made very clear in the Moomin stories, so it is of course important to us to be reflecting this in our production. We’re so pleased that the Sámi people and Gaelic speakers will be able to enjoy the series in their own mother tongue.”
Moominvalley is based on the beloved Moomin stories by Finnish-Swedish author and artist Tove Jansson. A Finnish-British co-production, it is directed by Academy Award winner Steve Box (Wallace & Gromit: The Curse of the Were-Rabbit) and produced by Gutsy Animations in association with Yle and Sky.