Moonbug Entertainment has announced the appointment of Marisela Escobedo as Senior Territory Manager LATAM.
In this newly created role, Escobedo will be managing the licensing business across all Moonbug properties, including Blippi, CoComelon and Little Baby Bum in the Latin American region. Escobedo started her new role on 23 March and is based in Los Angeles.
Prior to working at Moonbug, Escobedo was Senior Manager Consumer Products and Regional FMCG Latin America at NBCUniversal. In her nine years at the company, she helped grow the consumer products group and went from working globally to specialising in territories including Asia Pacific and Latin America.
Escobedo says: “I am beyond excited to continue my career growth with Moonbug Entertainment. I am proud to represent an organisation that values at its core compassion, empathy and resilience. I am looking forward to breaking barriers, innovating and contributing positive changes to the way we work in the licensing industry in Latin America, with a company that is truly changing the game in children’s content and entertainment.”
Adam Steel, Director, Global Agency, Consumer Products at Moonbug Entertainment, adds: “Our business across Latin America continues to grow at a phenomenal rate and we are pleased to add a dedicated Country Manager into the Global Agent Management Team.
“Having worked with Marisela for many years, I immediately knew that she would be a perfect fit to lead our business and I’m delighted to be working with such a talented and experienced professional. Marisela’s experience in the region will help us continue to grow our brands while providing great service for our retailers, licensees and partners.”
Moonbug specialises in creating and acquiring IP and turning it into global entertainment franchises, by rapidly scaling the brand using data to increase and enhance the content, distribute broadly across Moonbug’s vast global distribution network, and creating new avenues for interaction through licensing and merchandising, original productions, and brand partnerships.
For more information on Moonbug, visit www.moonbug.com.