Moonbug Entertainment acquires Blippi and Cocomelon to become world’s largest digital kids media firm

Moonbug Entertainment has acquired the popular kids’ entertainment properties Blippi and Cocomelon. It’s a move to become one of the world’s largest digital kids media companies.

 Blippi is a live-action program that has struck a chord with parents and kids through its engaging and accessible educational content, successful toy line, and sell out live shows, while CoComelon – the world’s largest YouTube channel – brings an animated show whose hallmark positivity helps kids constructively go about their daily routines.

These acquisitions boost Moonbug’s monthly subscribers to over 235 million across its more than 100 platforms globally, with more than 7 billion average monthly views, making the outfit the largest digital kids entertainment company in the world.

“Blippi and CoComelon represent what lies ahead in the years to come for children’s entertainment: dynamic characters with a close relationship to their audience through content, licensing, merchandise, and social media. We could not be more excited to welcome these shows to our line up,” said René Rechtman, co-founder and CEO of Moonbug.

Moonbug is transforming the industry by constantly creating new content, forming strong partnerships with merchandisers, and making entertainment more accessible to viewers,” said Simon Philips, senior in-house advisor at Moonbug. “Digital-first properties are at the forefront of children’s programming and revolutionizing the way families consume content – with these new acquisitions, Moonbug is a proven leader in the industry.”

Moonbug plans to apply its model of rapidly scaling the brands with proven global potential by adding characters and storylines and distributing the shows more broadly across its global distribution network. By expanding their content and reach, Moonbug will enable both shows to leverage new licensing and merchandising opportunities, as well as original productions and new brand partnerships.

By coordinating content and product releases, Moonbug has the ability to analyze data and work with retailers to address trends in real time–rather than looking back at what was successful after the fact or guessing at what might be successful in the future.

Investors have taken notice of Moonbug’s success in applying its model to its current programming line up, including Little Baby Bum, My Magic Pet Morphle, Supa Strikas and many more. The recent $120 million financing round was led by Growth Equity (GS Growth), part of Goldman Sachs’ Merchant Banking Division, and Fertitta Capital. The Raine Group and Felix Capital participated.

Funds will be used for growth and to make additional acquisitions in the continued drive by Moonbug to consolidate the most interesting and popular properties in the kids space.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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