Moonbug Entertainment partners with Amazon Kids+ on original new content slate

Moonbug Entertainment has teamed up with Amazon Kids+ to create, produce, and distribute a whole new portfolio of entertaining and educational children’s content, starring a cast of popular characters.

The first joint project under the partnership includes an original production of Arpo Robot Babysitter, based on the hit YouTube show Arpo. The production will premiere on Amazon Kids+ alongside a new Arpo mobile game.

“Our partnership with Amazon Kids+ expands Arpo’s world and takes children on new adventures,” said Andy Yeatman, Managing Director of the Americas at Moonbug. “Arpo’s unique format makes it accessible to kids across the globe, making them laugh as they meet new characters and sharpen their problem-solving skills.”

Veronica Pickett, head of Amazon Kids+ original series, added: “The arrival of Arpo into the Amazon Kids+ offering is a joyful example of our commitment to deliver content that kids and families will love.

“The heart and humor at the core of Arpo creates so many LOL moments that are inspiring the world of entertainment we’re building with the new original series and game.”

Arpo is an animated show based on slapstick humor for children three to seven years old. Its non-dialogue format entertains kids who speak all languages. The original production coming to Amazon Kids+ takes kids on a series of adventures as Arpo faces new challenges, between caring for Danny’s adopted Korean baby sister Cookie and adjusting to a team of new robots built by Mom.

On YouTube alone, Arpo has more than 5 million subscribers, 110 million views per month, and 1.9 billion lifetime views.

In addition to the new Amazon Kids+ relationship, Moonbug has brokered partnership deals for its programs with over 100 streaming platforms on a local and global scale, including Netflix, Hulu, Apple TV, Sky and Tencent, and has category-leading viewership on Amazon Prime Video and YouTube.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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