Moonbug Entertainment has signed Poetic Brands to design an apparel range based on the kids’ entertainment sensation, Blippi. The move arrives as digital entertainment brands continue to gather momentum in the licensing space.

Blippi has connected with children globally through his show Blippi, where he takes them on fun play-dates, learning through playing and doing. Blippi is available in the UK on Virgin Media, Amazon Prime Video and YouTube. 

The children’s apparel range from Poetic Brands is set to include accessories, children’s daywear, outerwear and swimwear.            

The aim of Blippi is to inspire and explore children’s curiosity with fun and educational activities. The playful character takes children on adventures in each 15-minute episode, presenting viewers with a range of subjects and facts. 

Additionally, the wider consumer products programme for Blippi, managed throughout EMEA by brand licensing specialist The Point.1888, has begun with a toy range from Jazwares, featuring talking dolls, vehicles, role-play and outdoor toys. The property also features a monthly magazine from DJ Murphy.

Anne Bradford, Director, Poetic Brands, said: “Blippi is already an established kids’ phenomenon with over 15 billion views worldwide. There is no doubt that children are more than ready for Blippi to launch an apparel line and we are looking forward to discussing opportunities across retail.” 

Becky Langer, senior commercial manager, soft goods at The Point.1888, added: “What better way for a child to express their adoration for a brand than to wear clothing emblazoned with its characters? Apparel was one of our priorities when devising Blippi’s brand licensing programme, and with Poetic Brands being an advocate of the use of sustainable fabrics, it was our first choice.”