Moonbug Entertainment taps Brand Energy as licensing agent for French market

Moonbug Entertainment has appointed Brand Energy to represent the licensing rights of its portfolio of children’s entertainment properties across France, spanning CoComelon, Blippi, and Morphle.

Under the deal, the Paris-based agency will be in charge of finding local partners to develop licensed products under Moonbug brands as well as assist Moonbug with the promotion of the studio’s global and pan-European partners in the French market.

Moonbug has already signed on more than 120 licensees worldwide including Jazwares/Bandai, Ravensburger, Crayola, Harper Collins or Mandadori, to name a few, with products distributed at all major retailers such as Walmart and Target in the US, Amazon, and ASDA, Sainsbury’s and Smyths Toys in the UK.

In France, the first CoComelon products will hit the shelves this fall in major supermarket chains and specialty shops.

Moonbug’s top preschool properties, CoComelon, Blippi and Morphle are now distributed on over 100 digital networks internationally including YouTube, Netflix and Prime Video and have reached unprecedented highs in viewership throughout global markets.

CoComelon, Moonbug’s leading property created for kids aged one to four and their parents, has become the
world’s number one kid’s channel on YouTube with over 3.5 billions views per month globally while audiences
continue to grow at impressive rates.

In France, the English version of the series already reaches over 30 million monthly views. The French translation has just launched this June and viewership is expected to grow well beyond current levels.

Recently formed by two brand licensing and consumer goods veterans, Benoit Roque and Alexandre Ardant, Brand Energy is a branding agency specialized in the development of digital properties as well as corporate and food brands. Benoit and Alexandre have been in the business for several decades and formerly worked for companies like Netflix, Disney Consumer Products and CAA-GBG.

“At Brand Energy we believe digital brands will play a major role in the licensing business,” said Benoit Roque. “Our challenge in France is to help retailers and manufacturers understand that it is no longer all about what is on TV. Preschoolers are not waiting for their favorite shows to play on traditional television, they are watching them on demand.”

“In France, 76 per cent of kids ages four to 14 own their own personal screen,” added Alexandre Ardant, “Moonbug has developed a fantastic catalogue of streaming age-specific content that is both very entertaining and geared towards helping children develop their social and emotional skills, knowledge and confidence. Kids love the shows and so do their parents.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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