Moonbug makes play for organic baby food in the US and lands BBC iPlayer UK deal

Moonbug Entertainment is strengthening its licensing and broadcast portfolio on both sides of the Atlantic this week, having entered the organic baby and toddler foods market in the US, while strengthening the reach of its preschool portfolio through a new partnership with BBC here in the UK.

The content studio has struck up a new partnership with Neptune Wellness Solutions, a health and wellness company focused on plant-based and sustainable lifestyle brands, and its Sprouts Foods organic baby and toddler foods range for a new, officially licensed CoComelon range of products.

Brokered by Moonbug’s North American licensing agency, UTA, the product is expected to land at retailers across the US this summer. Sprout is currently the fifth largest name in the organic baby food category in the US, and number three organic baby food brand on Amazon.

“I am thrilled to announce this arrangement with CoComelon, the number one children’s show in North America,” said Michael Cammarata, chief executive officer and president of Neptune. “Since acquiring Sprout in February, we have already increased sales through expanding our distribution across Target stores in the United States, and we expect to add more national retailers.

“This agreement with CoComelon, through its unparalleled reach, should fuel additional dynamic growth for this leading organic baby food brand.”

With more than 110 million subscribers worldwide, CoComelon is the number one children’s entertainment and educational show in the world claiming a number one ranking on Youtube with its top three episodes generating nearly 9bn views around the world. Additionally, the show was number one on Netflix and maintains a Top 10 ranking across all genres with the recent launch of Season three.

Simon Philips, senior in-house advisor at Moonbug, said: “Healthy living is a core part of what makes CoComelon a global family favorite, so are thrilled to be launching a partnership with Sprout, a leading North American organic baby food and toddler snack brand.”

Meanwhile, on this side of the Atlantic, Moonbug has struck its first deal with a public broadcaster, having signed with BBC to bring its portfolio of preschool properties, including CoComelon, Digley and Dazey, Little Baby Bum, Go Buster, and Playtime with Twinkle to the iPlayer platform.

Nicolas Eglau, managing director EMEA and APAC, Moonbug has called the deal “a real quality stamp” for the company’s creative teams.

“BBC is known worldwide for its engaging programming for preschoolers, and Moonbug is excited to enter a partnership with such a renowned organization,” said Eglau.

Moonbug’s programming introduces universal themes that children can relate to via colorful animation and compelling storytelling. Whether it’s eating veggies or getting ready for bed, Moonbug’s playful animation and catchy songs supports children’s development and learning.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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