Moonbug’s Blippi lands UK kids’ magazine partnership with DJ Murphy through The Point. 1888

Moonbug Entertainment’s popular pre-school brand, Blippi, a YouTube sensation turned children’s entertainment franchise, is coming to the UK’s children’s magazine space thanks to a new partnership with publishers DJ Murphy.

The deal was brokered by The Point. 1888 on behalf of Moonbug Entertainment, and looks to capitalise on the show’s popularity among children. With over 12 billion content views worldwide, the fun and goofy Blippi aims to educate and entertain the two to six year old market the world over.

Blippi aims to inspire and keep children busy with fun and educational activities. The Point.1888 signed a deal with DJ Murphy to take the show’s best elements and turn them into an interactive magazine.

 Issued monthly, the 36-page fun-zine is designed to surprise, challenge and delight fans with activities, games and puzzles while Blippi helps them to understand the world.

 This is not the first time that The Point.1888 and DJ Murphy have collaborated, having enjoyed a great working relationship for many years with client L.O.L.. Due to the publishing group’s rich history of working with YouTube brands including Shopkins and equestrian This Esme, as well as its strong retail relationships, The Point.1888 was keen to secure them as Blippi’s publishing partner from day one.

Zoe Cannon, managing director at DJ Murphy, said: “From the moment we saw how engaged Blippi’s fans are with his shows, we wanted to work with the brand. His passion and excitement for discovery and curiosity is contagious and we desperately wanted to make a magazine that would be as immersive, educational and fun.

“Working with our existing contacts at The Point.1888 and with new licencing partner Moonbug, has been great. Moonbug’s creative team are so excited and passionate about the brand that it’s really contagious. There is such a wealth of assets for Blippi that literally anything is possible in the magazine.”

Bethan Garton, commercial director at The Point.1888, said: “Alongside the monthly magazines for 2021, there is so much more in the pipeline for this brand with partners secured across apparel, bedding, toy, arts and crafts and more. We’re thrilled to be working with the industry’s best people to make it all happen.”

 The magazine is now in stores and available to buy in Tesco, Sainsbury’s, Morrisons, WH Smith, Asda, Waitrose, Co-op and all good newsagents, or online from ponymag.com/shop.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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