The online card, gifting, and flowers retailer, Moonpig, has launched its largest on-boarding programme in the company’s history in a move to help support the creative industry that found itself hit hard by the effects of the global pandemic.
The UK company has issued a call for established publishers, as well as any creative talent passionate about greeting cards and eager to develop different ranges for sale on the Moonpig website.
During the initial phase that will run until October, Moonpig will look to triple the number of publishers it works with, focusing on design led, humour and topical ranges to extend its existing 12,000-strong catalogue. The aim is to bolster the card offering with non-personalised and relevant (topical and trending) cards, while using this opportunity to make its range more representative, and continue to offer the best choice for its customers.
“The creative industry has been hit hard by the pandemic this year and we wanted to support young, talented people by offering them the opportunity to get their designs to market in a quick and effective way,” said Sarah-Jane Porter, head of cards at Moonpig.
“This is a brilliant chance for them to get their designs in front of millions of people and build a successful brand for themselves.”
The programme has already found success with a number of independent designers and established publishers signed up, including: Charly Clements, Dean Morris, Filthy Sentiments, JOLLY AWESOME, KitsCH Noir, Klara Hawkins, Lucy Maggie, Objectables, and more.
The team at Moonpig encourages anyone eager to cooperate to get in touch on firstname.lastname@example.org.