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Moose Toys partners with Silvergate Media for new Octonauts toy line

Moose Toys has partnered with Silvergate Media, the producers of Octonauts, on a new line of toys launching August 2022.

Moose will release a range of vehicles, figures, plush and playsets based on the popular animated TV property and its latest series, Octonauts: Above & Beyond, to preschool toy aisles nationwide.

Moose will continue the Octo-fun with line expansions, including new characters, vehicles and more, in late 2022.

“Anticipation for the new line of Octonauts: Above & Beyond toys has been building since we announced our partnership,” says Belinda Gruebner, chief marketing officer, Moose Toys. “We simply could not contain our enthusiasm and desire to share this first look at the line any longer.

“Moose’s strength and expertise in the preschool aisle shines with these toys designed to capture the hearts and imaginations of young Octo-fans. Widely regarded as one of the top preschool properties, Octonauts is action packed, educational and anchored in learning through problem solving and teamwork, and our toy line continues this outside of the episodes.”

The first wave of the range includes:

Playsets

Vehicles and Figures

Figures

Gup Racers

Plush

The toys will be available nationwide wherever toys are sold beginning August 2022. The launch of the new Octonauts line will be supported by a 360-marketing campaign including national television, digital media buys, influencer partnerships and in-store point-of-sale features.

There are five seasons and a trio of Netflix Original movie-length specials currently available on Netflix. The series is a ratings hit with leading broadcasters worldwide including CCTV, BBC, ABC and Super RTL. The Octonauts official YouTube channels have delivered more than 2 billion lifetime views, with in the region of 2 million subscribers.

The property’s newest series Octonauts: Above & Beyond takes the much-loved crew of intrepid explorers beyond the sea and onto land with an exciting array of new locations, vehicles and storylines to enjoy.

 

 

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