To celebrate the launch of its Treasure X toy line, Moose Toys has partnered with Geocaching HQ to bring to life a global treasure hunt adventure.
Treasure X is a new range that boasts a multi-layered ‘unboxing’ process complete with a surprise reveal that will see fans dig their way through to uncover a chance to strike upon real gold.
Meanwhile, Geocaching is a global outdoor recreational activity, in which participants use navigation skills to find cleverly hidden containers called geocaches. There are currently more than three million geocaches hidden worldwide by enthusiasts who use the Geocaching app or GPS device to discover them.
Through the new partnership in July this year, 3,000 special edition Treasure X game pieces were released in the game of geocaching globally.
“Geocaching is a modern day treasure hunt that unites the spirit of exploration and adventure with treasure seeking fans around the world. It’s a natural fit to recognise and celebrate the launch of a toy like Treasure X,” said Katie DiJulio, partnerships and promotions manager at Geocaching HQ.
“The response from the geocaching community has been incredible. We saw over 10,000 requests from people all over the world ranging from Sweden to Australia to the USA.”
The game pieces have already been dropped in nine countries and have interacted with thousands of people as they continue to change hands and relocate for new players to find them.
“We are so excited to have launched this first of its kind partnership with Geocaching,” said Ronnie Franowski, CMO at Moose Toys.
“The excitement of a real life treasure hunt through geocaching, combined with the opportunity to dig and discover cool action figures and real gold treasure ensures that Treasure X will be the gift that keep giving to our fans. We are excited and energized by the incredibly strong start of our Treasure X programme.”