The retail launch of Moschino’s Looney Tunes collection has kicked off with dedicated windows across the fashion house’s European stores.
The branded store windows will run in Milan and Rome for a two-week period, with the collection then launching in London and Los Angeles later this month.
“We’re delighted to partner with Jeremy Scott to bring the universal appeal of the iconic Looney Tunes characters to Moschino’s Autumn/Winter 2015 range,” commented Karen McTier, executive vice president, Warner Bros. Consumer Products. “We know our high-fashion fans will enjoy this chic meets pop culture collection that is a true combination of the Looney Tunes’ attitude and Moschino’s flare.”
Moschino’s Looney Tunes collection made its debut at Milan Fashion Week in February. The product line includes 90’s-inspired street wear such as jumpers, joggers and leather bomber jackets, among others, all emblazoned with images of iconic characters such as Bugs Bunny, Tweety, Sylvester, Taz, Daffy Duck and Porky Pig.
The collection also includes a range of matching accessories including phone cases, wallets, large and small bags, boots, flats and high heels.