Moshi Monsters has teamed up with national charity The Conservation Volunteers to encourage children to get outdoors and have fun gardening.
The deal will see a range of co-branded tools and seeds launching from October 18th, supported by a gardening website created especially for children.
The range is aimed at five to ten year olds, and will include a spade, hoe, hand trowel, hand rake, bucket, wheelbarrow, kneeler pad, rake, garden brush, hand fork, watering can and gloves.
Special Moshi Monsters seeds will also be available, meaning that children can grow unusual plants including meteor peas, tarzan radish and a strange fruit called a cucamelon.
The entire range will be supported by Moshi Monsters branded point of sale which includes both floor standing and counter units, posters and shelf wobblers.
The initiative will encourage children to enjoy outdoor activities with the corresponding benefits to their health and education. It will also raise crucial funding, enabling TCV to work with even more communities across the UK, transforming people’s health, prospects and outdoor spaces.
"This is a fabulous opportunity to engage with children in the UK," said Julie Hopes, chief executive of The Conservation Volunteers.
Dave Tovey, licensing manager at Mind Candy, added: "We are thrilled to be working with TCV, bringing their values to our fan base. Gardening is a key part of the Moshi Monsters game play experience so this partnership makes perfect sense."