Mind Candy has struck an exclusive deal with Specsavers that will see a new range of Moshi Monsters glasses enter its stores from July 15th.
The range, produced by White Optics, will include ten new styles featuring popular Moshi Monsters characters: Furi, Poppet, Diavlo, Zommer, Luvli and Katsuma.
Over 700 Specsavers across the UK and Ireland will feature the new products, supporting the launch with in-store promotions, display posters, banners, FSDUs and character appearances.
Fans will also receive a free Rox token with every Moshi frame purchased along with stickers and balloons.
The line will be supported with an online presence through social media and a branded online shop.
Luella Cristofoletto, Specsavers’ buyer, said: "We are delighted to have the opportunity to work with Mind Candy to develop our latest range of children’s glasses.
"Now we can offer the UK’s favourite toy brand in specs form, which is sure to please all glasses wearing Moshi fans."
Chief business development officer at Mind Candy, Darran Garnham, added: "We’re excited to see Moshi Monsters hit Specsavers stores across the UK.
"The range will be backed with a fantastic promotional campaign in-stores and online and we look forward to seeing the reaction from our fans.”
All frames will be priced at £64 (or free with an NHS voucher) and come fitted with SuperTough Trivex lenses as standard.
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