Mind Candy is celebrating after winning a marketing award for its Moshi Monsters Golden Ticket campaign.
The company won the Technology and Telecommunications award at the Chartered Institute of Marketing Awards.
Competing against seven other companies, the award was presented to Mind Candy’s marketing team for the campaign, which was set up to encourage one million new trial memberships via online and physical golden ticket redemption codes.
The team doubled their target and drew in 2.14 million redemptions, 80 per cent of which were from new members.
Chief Marketing Officer for Mind Candy, Ed Relf, said: "We’re delighted to have won the marketing award in the Technology and Telecommunications category. The campaign is one of the most successful in Mind Candy’s history and it’s a privilege to have been chosen out of a group of such strong contenders.
"I’m extremely proud of the team for all their hard work on this campaign and believe this a truly well-deserved success."
Mind Candy also received three other nominations for Moshi Monsters campaigns, including the debut Nintendo DS game, Moshi Monsters: Moshling Zoo, and the Moshi Monsters magazine.
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