Moshi Monsters has joined forces with Sea Life to encourage kids to get involved with marine conservation.
Over the course of the year, the partnership will introduce kids to the Moshi Marine Force, a programme that will provide various activities to Sea Life Centres across the UK.
In addition to the activites, Moshi Monsters is introducing an exclusive new Moshling, Lubber the Whimsical Whale, who will be available as a collectable figure from Vivid, a plush from Carte Blanche and as an in-game character at MoshiMonsters.com.
As part of the Moshi Marine Force, kids will be able to partake in interactive quiz trails at Sea Life Centres. Children will be tasked with finding six hidden Moshlings. Once found, Lubber the Whale will be unlocked and kids will receive a Conservation Hero Certificate.
The activity will kick off at the Sea Life London Aquarium on Sunday, March 16th and will end on Sunday, November 9th at the Brighton Sea Life Centre.
In addition, there will be a Kids Go Free Sea Life promotion in the April issue of Moshi Monsters Magazine.
Sarah Taylor, head of conservation at Sea Life, said: “We are really excited about the creation of the Moshi Marine Force.
“It’s a great chance to get kids involved with all the fantastic conservation work we do and to reach out to them through the medium of Moshi Monsters.”
Mind Candy’s CEO, Michael Acton Smith, added: “sea Life is a great fit for us. We already have the Fishies and Sploshies Moshling sets, so it’s great that we can add Salties and Lubber the Whimsical Whale to the collection.
“We know how important it is to protect the environment, so we hope the Moshi Marine Force will help.”