Total gross retail sales across all Moshi Monsters consumer products have broken the $250 million barrier.
This includes sales from all Moshi partners – it’s not Mind Candy’s revenue alone.
The online Moshi virtual world also now has 80 million users worldwide.
The news comes as Mind Candy’s massive Moshi Monsters brand celebrates its fifth birthday. It will hold a party to celebrate.
Moshi Monsters launched in 2008 and crept to one million users before really taking off in summer 2009 and growing by one new registered user per second.
Moshi’s top five territories are English speaking (UK, US, Australia, Canada and New Zealand). There are registered users across 150 territories.
In 2011 Moshi Monsters expanded offline into physical products, launching books, toys, membership cards and a variety of other product lines.
Highlights include the number one selling monthly kids’ magazine in the UK – Moshi Monsters Magazine, a top five UK music album – Moshi Monsters: Music Rox – and Moshlings Zoo, the DS video game which was number one for 23 consecutive weeks.
But it wasn’t always smooth sailing for Mind Candy. The firm almost closed its doors in late 2008 when the business almost went bankrupt.
Michael Acton Smith, CEO of Mind Candy and creator of Moshi Monsters said: “Many people assume Moshi is a Japanese or American success story, but we’re very proud to say it’s a homegrown British phenomenon.
"The last five years have been an extraordinary journey. We’d like to say a huge thank you to the millions of children and parents that have adopted a monster and played within the weird and wonderful Moshi world."
A Moshi Monsters movie and new touch-screen device experiences will arrive this year.
Mind Candy was founded by Michael Acton Smith in 2004.
Check out the new May 2013 issue of ToyNews for our interview with Acton Smith and what’s next for Mind Candy’s upcoming brands.
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