Mothercare has struck a new deal to sell its products through the High Street retailer, Boots, in a bid to maintain its presence on the UK retail scene following its collapse into administration last month.
Mothercare’s UK operations – its stores and website – are set to close in early 2020, but Boots will offer its products online from the middle of next year, and in stores by late summer.
Boots will stock Mothercare-branded clothing, with own labels such as Jools Oliver’s Little Bird and Myleene Klass’ My K – as well as home furnishings and travel items such as pushchairs and car seats.
Under an initial five-year deal, Boots stores will host Mothercare shop-in-shops. The deal is expected to be finalised in the next three months. It builds on a long-term partnership between the two retailers established through the Mini Club childrenswear brand, sold in Boots stores and on boots.com.
Mark Newton-Jones, the chief executive of Mothercare, said: “Today’s announcement is fantastic news for the brand and the millions of Mothercare customers across the UK. It is also great news for Mothercare and our wider group of stakeholders after what has been a tough period.
“This partnership between Mothercare and Boots UK brings certainty and scale to our continuing group.”
Mothercare made a pre-tax loss of £87.3 million in the year to the end of March, compared with £72.8 million in the previous year, as sales fell 11.8 per cent to £336 million.
50 UK head office staff now remain to deal with running the group’s profitable international franchise business of more than 1,000 stores in more than 40 countries.