Mothercare welcomes Brambly Hedge to babywear collection

Brambly Hedge is making its way to Mothercare stores this autumn, with a new line of babywear.

Developed by Paul Dennicci, the classic children’s books will be translated into a new line of baby clothes and accessories.

“Our launch at Mothercare is the first step in re-introducing this much-loved brand back to licensing,” said Vickie O’Malley, MD of Rockpool Licensing, who brokered the deal.

“The team at Mothercare were enchanted by the exquisite illustrations and styling of Brambly Hedge, and the team at Dennicci have done an outstanding job in translating them onto a beautiful line of babywear and accessories.”

The books, which are written and illustrated by Jill Barklem, also celebrated its 35th anniversary during the end of 2015.

Kirsti Lynch from Mothercare, added: “We are excited to be part of the re-introduction of Brambly Hedge, its beautiful illustrations compliment babywear so well. The range looks beautiful and we can’t wait for it to hit down in stores.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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