The multi-platinum rock band, Mötley Crue has partnered with Global Merchandising Services and Epic Rights to develop a new licensing programme.
It will span retail, consumer products and ecommerce programmes for the iconic rock band, utilising its album artwork, photographs, logos and graphics.
Global Merchandising and Epic Rights have created a new licensing brand guide and they plan to develop a global licensing program across categories such as apparel, accessories, footwear, electronics, figures and collectibles, drinkware, fan merch, stationery, gaming, spirits, and more.
Barry Drinkwater and Dell Furano jointly stated: “Mötley Crüe was undeniably one of the most notoriously popular rock bands of the 80s.
"We’re excited to partner with such a legendary, iconic, gritty and influential part of LA’s music history to develop a global licensing program that truly captures the essence of Mötley Crüe.”
Chris Nilsson, president of 10 Street Entertainment, added: “The Dirt is a movie about the World’s Most Notorious Rock Band. I knew the only way we were going to fulfill the demand for iconic Mötley Crüe merchandise created by the movie was to assemble a team of individuals more notorious than the band themselves.
"So, I called Barry Drinkwater and Dell Furano. We are so excited to work with Global Merchandise and Epic Rights and are confident that they, together, can get the Motley brand into the hands of global consumers everywhere."
In addition to the exciting partnership, Mötley Crüe is readying for the release of the Netflix film, The Dirt, based on the band’s autobiography.
It tracks the group’s rise to fame from the streets of Hollywood to the heights of international adoration.
The film launches globally on Netflix on March 22nd.
The band has accumulated over 100 million records sold worldwide, seven platinum and multi platinum certifications, a star on the Hollywood Walk of Fame and countless sold-out tours across the globe.