Mr Bean is the latest character to join a growing digital initiative run by YouTube and Teespring, allowing creators to sell merchandise directly below their YouTube videos.
When YouTube and Teespring came together to launch the merch shelf this November, it allowed the pair to tap directly into a merchandise industry currently worth upwards of $263 billion.
At the core of the original concept is an increasing trend for fans and their desire to own products of YouTube creators who are becoming celebrities in their own right.
Following the significant success of Teespring’s unique platform which brings this to life, the merch shelf is set to launch in the EU this November.
With almost 10,000 creators in the EU anticipating the launch, this functionality demonstrates these global brands’ commitment to empowering creators, supporting them in the diversification of their own revenue streams.
To date, the launch has supported growth in the monumental merch industry, and just three months after public launch, merch shelf click-throughs are reportedly 30 per cent higher than all other traffic sources.
Merchandise revenue represents about 8.5 per cent of the estimated $4.3 billion generated by content-driven digital creator platforms. Teespring and YouTube’s partnership has been developed to "provide a seamless point of sale for YouTube creators’ communities."
Brands have begun to align themselves with the concept, the latest being Mr Bean which has just released a line of Christmas merchandise featuring mugs, hoodies, t-shirts, cushions and phone cases.
The Mr Bean YouTube channel was recently awarded the Diamond Play Button for hitting over 10 million subscribers. Those subscribers – as well as visitors – will now be able to directly purchase Mr Bean merchandise while watching the YouTube content.
The merch shelf feature on YouTube works across both mobile and desktop video viewing, allowing shoppers to browse without ever leaving the page. The shelf is updated with new products, shortly after they are created on the Teespring website by participating YouTube creators.
By showcasing YouTube creators’ own merch from Teespring via this merch shelf on YouTube, creators can unlock multiple benefits. These include an initial bonus of $1 extra per item sold directly from the shelf, as well as easy and effortless setup which is facilitated by this exclusive integration.
In addition, Teespring offers design support to eligible YouTube creators seeking assistance in bringing their vision to life, with the help of in-house design experts. There are various levels of support available to participating YouTube creators of all sizes.
Chris Lamontagne, VP commercial at Teespring, said: “At Teespring, we are delighted with the success of the merch shelf in the US, and the natural next step was to roll out the feature in the EU.
"This expansion demonstrates Teespring’s continued dedication to providing creators with a platform on which they can grow their businesses, supports their passion and delivers products their communities love.
"As statistics show traffic on the merch shelf overtaking YouTube’s standard description links, we are confident the merch shelf will support the success of creators across the globe."