Mr Magoo secures global broadcast sales and Xilam gears for launch

Xilam Animation has secured a slate of global broadcast sales for its new 2D animated series, Mr Magoo, a reboot of the classic cartoon.

The series is currently in production and will start airing from late 2018. 

Turner has picked up Mr Magoo in France, French and English-speaking Africa, the Middle East, Israel, Turkey, Germany, Austria, Switzerland and Central & Eastern Europe for its Boomerang channel, while Discovery Kids has acquired the series for Latin America. 

In Europe, the show will also air on Super RTL in Germany, VRT and RTBF in Belgium, SIC K in Portugal, alongside RTVE in Spain and RTS in Switzerland. 

These new partners bolster the existing line-up that includes CITV in the UK, in addition to Discovery and DEA Kids in Italy. Xilam’s Mr Magoo was originally commissioned by France Télévisions, with Cartoon Network Asia also on board as a broadcasting partner. 

The fresh take on Mr Magoo will target kids aged six to 11 years and follows the eponymous disaster-prone senior who first appeared on screens nearly 70 years ago. 

Morgann Favennec, EVP global sales development at Xilam Animation, said: “We’re delighted to be significantly expanding the broadcaster line-up for Mr Magoo, establishing a strong global footprint for this fantastic new show ahead of its eagerly anticipated rollout. 

"The calibre of the partners we are securing is testament to Mr Magoo’s universal appeal and we’re confident that the show’s warmth, slapstick humour and hilarious antics will strike a chord with a new generation of kids, along with fans of the classic series.”

Mr Magoo is a renowned walking disaster. Without his glasses, he mistakes his surroundings for other places, gets people mixed up, and wreaks havoc everywhere he goes. 

His neighbours have adjusted to his uniqueness…except for one: a megalomaniac hamster by the name of Fizz whose sole goal is to have all of humanity recognise his tremendous genius. 

He’s determined to leave his mark on history, but somehow Magoo always interferes, forever thwarting Fizz’s crazy plans.

Starting with the French and UK markets, Mr Magoo will also be a key merchandise priority for Xilam.

It’s has been adapted by Olivier Jean-Marie from John Hubley’s original series, created in 1949. The new series is directed by Xilam’s Hugo Gittard.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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