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Fluid World secures deal with SGA Productions on behalf of Sanrio.

Mr Men and Little Miss event programme due in summer

Brand experience agency SGA Productions is teaming up with Sanrio and Fluid World to launch an exclusive UK events programme this summer.

Family-focused costume character-led experiential events will launch across select UK venues. These will include shopping centres, theme parks, exhibition centres and music events.

"We are really excited to be working with such a creative and forward thinking team at SGA," Lisa Macdonald, VP Mr Men at Sanrio, said. "Brand experiences will form an integral part of helping to bring the Mr Men Little Miss brand to life, not to mention creating lasting fond memories of the brand amongst our consumers."

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