Mr Men Little Miss is celebrating is 50th Anniversary this year with the launch of a new initiative, encouraging fans to cast their votes over which two new characters will join the popular characters’ line-up.
From this week, fans will have the chance to vote from a selection of new, diverse faces, in order to shape the next 50 years of the lifestyle and publishing brand.
Mr Men Little Miss has been a family-favourite for five decades, boasting a cast of over 90 characters. Now, for the first time in its history, the general public will be able to shape the future of the brand by deciding which two characters will next be immortalised in Mr Men Little Miss books.
Fans will be able to select from a line up featuring Mr Calm, Little Miss Kind, Little Miss Brave, Little Miss Energy, and Mr Brilliant. Votes can be cast by visiting the Official Mr. Men & Little Miss Website
Alastair McHarrie, Sanrio licensing director, said: “The Mr. Men Little Miss 50th Anniversary in 2021 provides an opportunity to reflect on the role the brand has played for many generations of kids and adults across the world. Our celebrations will lead with two new characters chosen by our fans joining our family of well-loved characters and we can’t wait to see which two are chosen.”
When the late Roger Hargreaves created the Mr. Men character, Mr. Tickle, in 1971, the book went on to sell a million copies in just three years.
Adam Hargreaves, son of the original creator additionally, said: “It’s amazing to see people are still connecting to the books after 50 years, they have always been about getting people to relate with the unique characters and identify the different traits of their own personalities, so it’s great to involve the fans and let them help shape the next 50 years of Mr. Men.”
Vote for your favourite here: www.mrmen.com: Voting closes on the 31st March