Sanrio and the Mr Men and Little Miss brand have responded to calls from parents over the struggle of engaging children in the importance of healthy eating.
The popular brand was at the centre of a partnership with Haliborange that put together a series of interactive events to teach kids of all backgrounds about healthy eating and nutrition, through games and cookery classes with Mr Strong.
It was hosted in response from research unearthed by Sanrio that 15 per cent of parents struggle to cook healthy meals for their children because they don’t have the time. Seven per cent of them admitted to not knowing how.
Meanwhile, over half of children surveyed think they should be eating more fruit and more vegetables.
Dubbed ‘The Mr. Chef’ initiative, events took place on February 21st and 22nd at Under 1 Roof children’s play centre in Woolwich, London.
The event was packed with games and activities focusing on food and nutrition, with star appearances from Mr. Strong. Children were given recipes to try at home and parents were able to take part in a Q&A with a nutritionist where they could ask questions about their children’s nutrition.
The event also dedicated a select number of cookery classes exclusively for nurseries and community groups in the local area.
Hannah Rowlands, marketing and digital manager, Mr. Men Little Miss, said: “We partnered with Haliborange and created the Mr. Chef campaign to tackle some of the shocking statistics revealed in the research commissioned into healthy eating.
"It was important to us that we educated children from varied backgrounds about nutrition in an engaging way through fun cookery classes and educational activities led by our characters.
"For those who couldn’t make it down to the events we created a series of interactive cooking videos led by Mr. Strong that can be followed along at home as well as a series of downloadable recipe content.”