Mr Men partners with London Undercover for high-end men’s accessories

High end fashion label, London Undercover has embarked on a new collaborative range with the iconic Mr Men brand.

Under the new partnership, London Undercover has developed a new line of Mr Men accessories for men, including umbrellas, ties, pocket squares and hats, each reflecting the light-hearted brand.

“In approaching this collaboration, we at London Undercover looked for the element that resonates strongest with us: the wonderfully eccentric sense of sartorial detail and playful pattern present in the books,” read a statement from London Undercover.

Sabrina Segalov, licensing manager at Sanrio, added: “It has been great to team up with London Undercover and collaborate on their high end traditional men’s accessories, playing on both the character traits and the recognisable retro patterns from the books.”

The London Undercover collection is available in shops in the UK now.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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